ABSTRACT

The purpose of this study was to establish marketing strategy and efficiency management of the department of occupational therapy in the University and College. The subject population included 890 students from six college and five university in National area. Data were collected through a survey questionnaire in a period from April 5 to May 5, 2001. The results are as follows:1. It appeared that regarding criteria for selection of college by among students’ in the University and College, two type of college (University and College) were motivation of job obtain.2. It appeared that regarding satisfaction of college life, University students are more satisfied than college students. Also it appeared that regarding satisfaction of department’s operation andenvironment of educations, University students are more satisfied than college students.3. The opinion of development in the college setting efforts to develop of field-based learning curriculum. Also, in the university setting to obtain of able professor.